More than two decades into the worst healthcare crisis the world has ever known, STIGMA still challenges efforts to prevent, to treat and to ultimately cure HIV/AIDS. The awareness of such STIGMA is a necessary step towards the prevention, containment and eventual eradication, and is fortunately something we can all effect.

Because if one of us has AIDS, we all have it.

The WE ALL HAVE AIDS Campaign is a show of solidarity among, and an acknowledgment of, many of the world’s most accomplished, devoted and inspiring AIDS activists and scientists of the last 20 years. Barefoot and determined, each participant has left a meaningful mark in cement, but more importantly in the fight against HIV/AIDS and the destructive STIGMA associated with this devastating disease.

The WE ALL HAVE AIDS Campaign debuts on World AIDS Day, December 1, 2005, and will continue to evolve and grow in the months and years that follow. The launch ads, photographed by renowned photographer Mark Seliger, will reach hundreds of millions of people through both domestic and international magazines, newspapers, radio ads, and bus and billboard postings in major markets across the U.S. The launch effort includes a 51 foot tree decorated with 800 symbolic WE ALL HAVE AIDS ornaments,

on display in New York City’s Bryant Park throughout the holidays. Bryant Park will also host an arresting art installation featuring a life size print of the image and the actual cement footprints of the coalition of leaders, as well as those of other leaders not photographed.

Limited edition WE ALL HAVE AIDS T-shirts will be sold at ALL Barney’s, Theory, Scoop, Louis of Boston and Kenneth Cole New York stores in the U.S., Holt Renfrew in Canada and Selfridges in London.

The WE ALL HAVE AIDS Campaign is an on-going commitment by fashion designer Kenneth Cole and like-minded leaders to ensure HIV/AIDS, and the destructive STIGMA associated with it, remain at the forefront of global consciousness. What began as a desire by Mr Cole to replicate his first AIDS awareness ad 20 years ago, will be of the largest AIDS campaigns to address STIGMA and solidarity in the history of the disease; hopefully having a positive effect on millions of lives and, moving us one step closer towards making AIDS history as well.

*Until WE ALL HAVE AIDS is incorporated as a nonprofit foundation and receives IRS approval, it is under the administration of amfAR, The Foundation for AIDS Research(www.amfar.org), a nonprofit organization incorporated in New York State and eligible under the Internal Revenue Code to receive tax-deductible contributions.